Phil Goodman


CEO, Older
I sold my previous agency, Brandwidth, to Next 15 Plc in 2018.
Once I had decided to create a new agency, I wanted it to have a crystal clear proposition.
Older was born out of the insight that 86% of all customers aged over 50 feel ignored by brands. Older seeks to inspire bold brands to no longer ignore valuable customers.
I am committed to the value of all people regardless of age. Experience should be an enabling asset not an indication of irrelevance.