Anita Caras

Anita Caras is passionate about brands and the possibilities that digital media offers.  Under her direction, Anita's award winning team of research professionals are responsible for delivering best-in-class insights through media measurement, analysis and tools, creating content that generates demand, supports International revenue commitments and helps to build Yahoo's brand equity in the media marketing space Worldwide.   Anita's 25+ years of media experience spanning both media owner & agency roles, as well her mentorship and advocacy for inclusion and diversity has been industry recognised - she is also a previous winner of this award.  Anita currently holds the post of the company's Global Co-Chair  for Yahoo's Women's Inclusion Network (WIN) at Yahoo, holding leadership roles for this ERG for the last 5+ years.