HONOURING EMEA-BASED PROFESSIONALS IN:


ADVERTISING | EXPERIENCES | MEDIA | MARKETING | TECHNOLOGY 


CONGRATULATIONS TO THIS YEAR'S 40 OVER 40 WINNERS 


From a phenomenal list of nominees, this year's winners represent the very best in advertising, media, marketing, and tech.


Do you want to see yourself or an exceptional leader you know on next year's list? Register your interest for next year below. 

ABOUT THE EVENT


The Campaign 40 over 40 awards champion individuals, aged 40 or over on 20 November 2025, recognising their outstanding contributions to the industry, from ground-breaking work, head-turning innovations to outside-of-the-box thinking and memorable campaigns. 


This is your opportunity to inspire and be inspired by other like-minded professionals.

2025 Winner

"This recognition means a great deal to me particularly as it has been awarded by The industry bible that I have known and loved all my career and kindly counting me within such an illustrious community. As well as reminding me I am (only) over 40 and still here... it has also brilliantly reconnected me with many agency colleagues and clients from previous lives . Thank you Campaign ! Very much appreciated."

Stephen Maher, The Gate London

Chair of Judges 2026


Chris Dunne

Head of Marketing | Thinkbox

“I’m genuinely thrilled to be the Chair of Judges for Campaign’s 40 Over 40 Awards. I feel like my own career has gone up a notch in my 40s: more confidence, less nonsense, and a much better sense of what actually matters. These awards celebrate the brilliance that comes with experience in an industry that sometimes behaves like anything over 30 is vintage. I’m delighted to help champion the people proving that our best work, like a fine wine or a punchy Cheddar, only gets better with a little aging.”


2025 Winner

"Since being included on the list, my profile within the media sector has undoubtedly been elevated. I’ve received an overwhelming number of congratulations, including messages from people I hadn’t spoken to in years, which has led to valuable reconnections and new conversations. The recognition has also acted as a strong seal of approval with both existing clients and potential new leads, helping to build trust and open doors to new opportunities."

- Anna Crockett, Public Sector Media

Nicola Merrifield

UK premium content editor, Campaign

Headshot of Nicola Merrifield

"Campaign's 40 Over 40 awards scheme returns for another year to showcase adland's standout talent who are aged 40 and above. Being recognised with one of these awards demonstrates dedication to the industry alongside a commitment to paving the way for others to follow."

The British Red Cross is proud to be partnered with Haymarket Media Group, shaping a better future to help millions prepare for, respond to, and recover from crises across the world. By supporting the British Red Cross Disaster Fund, Haymarket Media Group are providing vital funds needed to reach thousands around the world with essential aid. From hurricanes, floods, conflict, and earthquakes, the British Red Cross is here for humanity. In an emergency, every second counts, and with the help of this partnership, the Red Cross and Red Crescent movement are equipped to mobilise rapidly to support those affected, no matter who they are or where they’re from.