"It was great to be recognised amongst a truly awesome list of peers from across the EMEA region – a powerhouse list of professionals, creatives and movement makers. The comradery amongst the recipients was great and I feel more connected to those who are really making a difference in our industry. To be the only one recognised from the GCC was wonderful, I look forward to seeing more of my colleagues enter and have their hard work and talent in the spotlight."

- Kate Midttun, Acorn Strategy FZ LLC

"Being recognised in Campaign’s 40 over 40 has been something to celebrate and reflect on. After multiple decades in client, agency and in house studio roles, being featured on the list now, in my role as MD of Oystercatchers and as working mother of 3, has given me a feeling of accomplishment and an increased sense of purpose. This is an industry that I have loved for so many years and my career has ebbed and flowed over that time. Now, as a champion of best practice and a supporter of emerging talent, being part of a cohort that others can look to and see themselves in, demonstrates that this is an industry that celebrates talent over the long term, just not the short. I’d love to see an alumni group from these lists established, so we can all continue the work and the initiative we have instigated, collectively."

- Rebecca McKinlay, Oystercatchers

"This recognition means a great deal to me particularly as it has been awarded by The industry bible that I have known and loved all my career and kindly counting me within such an illustrious community . As well as reminding me I am (only) over 40 and still here .. it has also brilliantly reconnected me with many agency colleagues and clients from previous lives . Thank you Campaign! Very much appreciated."

- Stephen Maher, The Gate London

“Being named on the 40 Over 40 list has genuinely meant the world to me. In an industry as competitive as media, it’s easy to question whether the work you’re doing is really making the impact you set out to achieve, so this recognition has been incredibly affirming. It has renewed my drive and given me fresh motivation to keep building on the path I’ve created.

Since being included on the list, my profile within the media sector has undoubtedly been elevated. I’ve received an overwhelming number of congratulations, including messages from people I hadn’t spoken to in years, which has led to valuable reconnections and new conversations. The recognition has also acted as a strong seal of approval with both existing clients and potential new leads, helping to build trust and open doors to new opportunities.

What makes the award even more special is that I was nominated by my own team. Seeing my work and impact reflected back through their eyes was both humbling and inspiring; and reminded me why I do what I do. I would absolutely encourage others to nominate or enter the awards. Taking the time to reflect on your career and be recognised for your contribution is incredibly powerful and you never quite know where it might lead.”

- Anna Crockett, Public Sector Media

"I’m deeply honoured to receive an award that symbolises recognition for not just my ideas, efforts, and achievements but also the invaluable contributions of all the talented individuals I’ve had the privilege to collaborate with. This accolade exemplifies that talent has no age, and is amplified through teamwork, embodying the essence of shared development. The acknowledgment humbles me greatly, serving as a motivation to continue pursuing my mission of actively contributing to solutions that improve our world."

- Peter Klomp, Uefa

"Being among the 40 selected winners of this awards is a significant milestone which embodies a blend of recognition and validation - especially as a female Latin founder leading a business abroad. I'm thrilled for having the impact driven by my leadership and purpose recognised by an industry reference such as Campaign. This honour is not only a public testament to my vision but also the reflection of years of hard work, dedication and resilience - which now hopefully will inspire other professionals and female entrepreneurs."

- Maira Genovese, MG Mpower 

"When I started my media career in 2005, I vividly remember coming to the office on my first day and seeing a copy of Campaign UK on my boss's desk. Reading it weekly, I was inspired by the campaigns and the people featured, and I often wondered if my work would ever grace those pages. Nearly 20 years later, I am both humbled and honored to be named in Campaign UK's 40 over 40. It is a huge privilege to be chosen alongside such talented people and recognised by a range of incredible judges from across the industry I love."

- Oliver Shayer, Boots

"It’s great to be recognised amongst so many incredible marketers. I love our challenging yet rewarding profession and am passionate about helping marketers grow. However, to know that all I do and the content I create to help marketers have successful and fulfilling careers in our challenging yet rewarding profession is noticed and making a difference. Thanks again for the recognition and kind words from the judges."

- Abigail Dixon, Labyrinthmarketing

"I was over the moon when I found out I'd won the prestigious Campaign 40over40 award. I hadn't anticipated just how much this recognition would mean to me. I'm blown away! 

Not only does it validate my efforts through a coveted industry accolade, but it also serves as inspiration for others who may have doubted whether these awards are within reach or for them. Being named a winner has shown me they absolutely are attainable if you put in the hard work. And having it celebrated by your peers is an incredibly rewarding feeling that makes all the long hours worthwhile. Thank you to Campaign for this incredible honour. It’s made my year."

- Elizabeth Anyaegbuna, Sixteenbynine

"I've always looked to the Campaign 40 over 40 list to see who is trailblazing within our industry. To be featured within it is a huge honour. I would like to thank the judges for recognising the work I have done to support diverse talent and advocate for others. I am a strong believer in the power of neurodiverse thinking to propel us forward and I am committed to helping people discover and harness their talents."

- Linn Frost, The Social Element

"Winning Campaign’s 40 over 40 award has made my day, week, month, year and decade! I can turn 50 now, knowing I’ve achieved everything!"

- Paul Evans, sixtyfortymarketing

"I am so thrilled to be recognised for my ongoing commitment to creating a more equal environment for people to thrive in our brilliant industry. It’s so important to enable the best talent to deliver truly groundbreaking creative ideas that solve business problems for our clients."

- Katie Edwards, Mccann London

"Receiving this accolade is a testament to our commitment to driving ethical, sustainable growth and fostering a positive business culture. I am amazed at what we’ve achieved, and this award motivates us to continue pushing boundaries and setting new standards in leadership."

- Robert Stevens, optixsolutions