Head of Strategy, GREY London
"I have practiced brand strategy across Europe, Asia, and America for over two decades, through client, agency, and voluntary roles.
As a strategist, brand challenges that I have solved range from making gamers crave snacks for PRINGLES, saving Octopuses from farming for PETA and getting CEOs to pay attention for HSBC. Others include Coca Cola, Volvo and UNIQLO.
As a volunteer, I have fought for LGBTQ+ rights, back home in Pakistan and in the UK with Pride in London – reviving this brand to reflect the modern queer values of today and making this city safe for every ‘other’."