Claire Baker

I’m Group Creative Director of DRUM, Omnicom’s culture and entertainment agency, driving brand fame at the intersection of advertising, media and innovation. Aged 29, I retrained in advertising. As the oldest student I know to get ahead I needed to embrace emerging media. Rather than taking a role in an ATL agency I joined digital agency, Lean Mean Fighting Machine and was awarded Campaign Faces to Watch and a D&AD Yellow Pencil. Over 20 years I’ve continued to follow the zeitgeist, creating award winning work at digital, social, branded content and cultural agencies that’s deserving of people’s time and attention.