Davina Barker

Davina Barker brings over 25 years of experience in the media and advertising industry. As Sales Director at DCM, she drives the company's commercial strategy and enhances cinema's position as a powerful AV medium. With senior roles held previously at ids, Virgin Media, and ITV, Davina excels in sales strategies and organisational growth. Outside of work, she champions diversity and mentors aspiring female professionals at WACL, while also supporting young talent at MEFA. Widely respected, Davina judges’ prestigious awards such as Campaign and Media Week, leaving a lasting impact on the industry's excellence and growth.