Genna Trentham

I entered the industry as a media planner/buyer, swiftly ascending to a board position at 26 in an independent agency. Joining GroupM in 2012, at MEC, then Wavemaker, I led client teams for over a decade, overseeing major accounts like Paramount, Nationwide and Colgate. I sit on the Agency Leadership Team, the Client Board, lead our Client Leadership Community and co-chair the IPA Client Relationship group – setting standards for the industry. I’ve always had a passion for fostering a supportive environment; I coach, mentor, and spearheaded the agency's first D&I approach. My leadership exemplifies inclusivity, empowering all to flourish.