Jody Elphick

Head of Brand & Content, Callaly

"Jody is Head of Brand & Content at Callaly, the London-based femcare company behind innovative new period product, the tampliner. Since 2017 Jody has built the brand from scratch, working with a growing team on the journey from a prototype product to an award-winning D2C brand and B Corp.

Previously, Jody spent 15 years in creative and planning teams at ad agencies and magazine publishers. She led the content offer at Aesop Agency and Story Worldwide (European editor of Lexus magazine). Jody has worked freelance for UBS, Cancer Research and Mamas & Papas. She began her career as a subeditor."