Lucy Cutter

Head of Planning, UK, Kinetic

OOH is a media channel I am super passionate about. Since starting my career in 2001 as an executive, I have progressed to now be Head of Planning at the largest OOH agency in the industry, Kinetic. Being agency-based has allowed me to work closely with all channels and collaborate across multiple teams, departments and clients. I am also part of the Leadership Team .

Alongside my day job, and as a second career (albeit voluntary) I am a trained PT, a volunteer for Bloom, where I was COO and President in 2021, a mentor and soon-to-be qualified coach.

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