Oliver Shayer

As Omni-Media Director at Boots UK, I’ve fostered a culture of transformation and innovation that’s significantly enhanced ROI. I established Boots Media Group, setting new retail media standards in the UK and Europe. My global strategies for Booking.com and innovative campaigns for Diageo’s iconic brands have been career highlights. At Nestle, I led a digital transformation, dramatically increasing digital media presence. I have increased the performance of various global sectors, such as retail, e-commerce, travel, and FMCG, through my career. My journey reflects a relentless pursuit of transformative success and strategic growth in every role I’ve undertaken.