Pete Markey

Prior to his role as Boots’ Chief Marketing Officer (CMO), which Pete has now been in for 12 months, Pete Markey has worked on numerous leading brands. Having started as Marketing Analyst at British Gas before moving to roles in communications and data driven marketing, he then rose to leadership roles in the AA and One.Tel before shifting industries into financial services in MORE TH>N/RSA as CMO. Pete is a high-profile marketing executive with expertise spanning brand, sponsorship, marcomms, loyalty, data and customer experience, with several CMO roles under his belt at the Post Office and Aviva and then TSB.

Full profile: https://www.campaignlive.co.uk/article/1790419/campaign-uk-40-40-winners-pete-markey-boots