Reda Raad

Chief Executive Officer, TBWA\RAAD

Co-founder of TBWA\RAAD in 2000, Reda Raad forged a distinguished journey marked by unwavering dedication and strategic foresight. With a double major in Advertising and Marketing Management from Syracuse University, Reda started as an Assistant Account Executive at Intermarkets Dubai. He swiftly rose to lead TBWA\RAAD, becoming CEO for the MENA Region in 2015. Under his leadership, TBWA\RAAD evolved into a regional powerhouse, with 11 offices and brands like 180MENA and Ketchum\RAAD. Reda's transformative leadership earned TBWA\RAAD global acclaim, recognized by Fast Company as one of The Most Innovative Companies and The Best Workplaces For Women in the Middle East.