Sam Tomlinson

Partner, PwC

10 years ago, I founded PwC's Marketing & Media Assurance team, with the goal of blending deep media expertise with PwC rigor and professionalism to deliver trust and insight across the marketing ecosystem. Our team's philosophy is rooted in the value of premium media environments (both offline and online), fair pay for quality services, respect for both data privacy/ethics and the need for sustainable publisher business models, and the importance of independent objective advice. In 2020 this came together in our world-first, industry-changing and multi-award-winning ISBA / AOP / PwC Programmatic Supply Chain Transparency Study.