My advertising career began as an Art Byer at Saatchi & Saatchi and St Luke’s. In 2006, I joined McCann London as Head of Art Buying, where I regularly judged on D&AD panels and was a guest speaker for Magnum Photos. In 2014, my transition to integrated production began at Craft, the integrated production capability within McCann Worldgroup. My work with clients including Xbox, Just Eat, and L’Oréal has enabled Craft in London to be the most awarded production department in Europe and the UK for four consecutive years. In 2021, I was promoted to Head of Integrated Production UK.