Victoria Cook

Global Head of Audiences, Mindshare Worldwide

From the start, media appealed to my two loves: culture and science. My passion for music initially drew me to MTV, but I quickly found my home with Mindshare’s insights team. I found a company that enabled me to grow from an exec in a two-person research team to running the global audience insights practice. It is unusual to have stayed at one agency for a long time but I have never found a place that puts data and innovation at the heart of what they are doing more than Mindshare