Ali Reed

Ali has spent over 20 years at the sharpest end of the industry. She has worked across media, creative and client-side roles, before rising to Managing Director at Essence, winning L’Oréal, Airbnb, and Peloton. She then led PHD UK as CEO for three years, driving digital transformation and cultural change. In 2025 Ali joined Brainlabs as Chief Growth Officer. Moving from a HoldCo to an independent is a significant shift, requiring a nuanced skillet set to succeed. Ali’s ability to connect with people and champion her team means she is thriving in her new role.