Ifeoma Jibunoh

CMO, Cassava Technologies

Ifeoma Jibunoh is a commercially driven Group CMO who has built a 25-year career turning marketing into a measurable growth engine across consumer goods, financial services and technology. She has delivered independently validated commercial impact alongside award-winning creativity, including a Cannes Lions Silver, and operated at scale across four continents, from Heineken in Nigeria, Amsterdam and the UK, to Mastercard across 46 African markets, and now leading marketing within a $900m, multi-market technology business. She also chairs Be United, serves on the Be the Business Advisory Board, is a 2025 Marketing Academy fellow and a Fellow of the CIM