Lucy Hart

As a little girl, Lucy spent hours sitting in Eastern European social clubs not understanding anything but silently observing how people behaved and piecing together clues. That ability to observe, join dots and define patterns has been central to her career as one of the best-known consumer strategists in communications. She has helped brands from baby milk to beer figure out how to create meaning with audiences, growing strategy into a revenue stream worth millions. Her fascination with the human condition has never waned. If you see her on the tube, watch out, as she is probably observing you too.