Tom Roach

After two decades as a strategist in some of the UK’s foremost creative agencies, including AMV BBDO, BBH, Leo Burnett, and adam&eveDDB, I joined Jellyfish, the integrated global digital marketing business, in 2021. As VP of Brand Strategy, I bring progressive thinking to client strategies, regularly speak at high-profile events, and author content around creative effectiveness. Throughout my career, I’ve contributed to numerous award-winning campaigns, earning recognition including multiple Gold IPA Awards, the first-ever Cannes Creative Effectiveness Lion, and two Grand Prix at the Marketing Society Awards — for brands such as Sainsbury’s, McDonald’s, and John Lewis.