Fredrik Borestrom

With a career spanning almost 25 years, Fredrik Borestrom has excelled across global media, technology, and telecommunications companies. His early roles included International Sales Manager at EuroNews before joining Eurosport. As the co-founder of Odyssey Mobile Interaction, Fredrik became Head of Global Sales when Phunware acquired the company in 2014. In 2016 he joined LinkedIn as Agency Partner Lead EMEA and is now Director, International Agency Development EMEA & LATAM. Fredrik has been involved with the International Advertising Association's UK chapter since 2007, becoming President in 2017, Chairperson in 2024, and incoming Global President in 2025.