Gabriel Hughes PhD

Gabriel Hughes PhD is a pioneering force in advanced analytics with 25+ years of experience. As Global Director, Advanced Analytics at Croud, following Metageni's 2024 merger, he delivers AI-powered analytics solutions to major brands including Tapestry, Awaze and AO.com. Previously Head of Attribution at Google, Gabriel patented the original Multi-Touch Attribution (MTA) solution, revolutionising how marketers understand and evaluate consumer journeys. From senior roles at Elsevier and Kantar/WPP to founding an award-winning AI analytics firm, Gabriel consistently transforms data into strategy. With a PhD in Applied Economics, he bridges academic rigour with commercial acumen to drive industry-wide change.