
Rebecca Crook
CEO, MSQ DX
Rebecca has spent 25 years in digital, spanning strategy, delivery and leadership. She's led two successful agency exits with a combined value of £94m, building a reputation as a determined leader who listens — someone who scales businesses without losing the cultures that made them worth scaling. In January 2025 she took on her first CEO role, unifying three agencies into MSQ DX — a £50m+ digital impact company with 500+ people across the UK, Europe and the US. Beyond the business, she chairs The Diana Award and has spent 15 years volunteering across heritage, culture and youth organisations.