Tom Patterson

Tom has spent more than 15 years at Channel 4, progressing from agency sales roles to Senior Agency Partner and Channel 4 Sales Sustainability Lead. In 2023, he helped launch a dedicated team supporting independent agencies, delivering £13m growth (26%) between 2023 and 2025 despite challenging market conditions. Alongside commercial leadership, Tom led Channel 4’s first Scope 3 emissions assessment, identifying carbon hotspots and shaping the company’s sustainability roadmap. He also cofounded 4Earth, an employee-led forum that empowers colleagues to raise environmental concerns and ensures grassroots insight is translated into meaningful action at Executive Board level.