Matilda Egere-Cooper

In 2002, an ambitious journalism graduate walked into BBC Newsround as a runner. Since then, I've interviewed Stevie Wonder, put words in Halle Berry's mouth to sell leggings, made the case for a sloppy, delicious pizza on the Waitrose Food magazine cover, and founded Fly Girl Collective – a community that started a movement. As wiggly as my career has been, the thread has always been the same – a restless creative instinct for worthwhile stories and new ideas. Now as Editorial Director at Dentsu Creative, my 20+ years experience in content helps brands connect with people and culture.