Caroline Ayling

Caroline has 25 years experience working in marketing, advertising & sponsorship and for the last 5 years, Director of Marketing & company growth at JAA. She is passionate about celebrating great work and championing great people - overseeing exception growth & a bursting awards cabinet at JAA. Under her stewardship, JAA launched their “underdog advantage” positioning, delivering powerful media ideas for clients across sectors, regardless of budget size. This has resulted in 47% y-o-y growth over last 3 years. In addition, she passionately advocates for equity in the industry, in Bloom and work experience programmes.