Sarah Crawley

Sarah is CEO of The Good Influence, a purpose-driven creative social agency founded in 2021. The agency, with over 25 team members across London and Manchester, partners with category changing brands like Wild Deodorants, Weleda and WillPowders. Before launching The Good Influence with her brother Josh, Sarah spent 15 years in senior roles at P&G and Boots, where she was Wellness Director. Passionate about health, beauty, and wellness, Sarah blends social first creative thinking, agility & strong commercial acumen to deliver award-winning work, championing brands that prioritise purpose through impactful social out strategies, building brands that live beyond the feed.