Alex Goat

I’m a strategic, audience-first leader with a 20-year track record of building brands that matter. From becoming the youngest Board Director at Iris to my decade-long journey leading Livity, I’ve always been driven by the belief that marketing has the power to change the world for the better. As CEO, I’ve navigated PE investment and a successful sale to The Mission Group, whilst turning Livity into a high-growth, youth-led global specialist Today, I balance commercial leadership with industry advisory roles from WACL to the DCMS and most recently have been recognised by The Palace for my ‘contribution to civil society’.