Reda Raad

Reda Raad is Group CEO of TBWA\RAAD MENA and co-founder of the agency he helped build from a four-person startup in Dubai into one of the region’s most influential creative businesses. Over more than two decades, he has combined entrepreneurial ambition with a people-first leadership philosophy, growing TBWA\RAAD into a 1,000+ person regional network spanning 11 offices. Under his leadership, the agency has delivered sustained double-digit growth, breakthrough client partnerships and global recognition, including becoming the first Middle Eastern agency named Campaign’s Best Place to Work in the World. Reda’s career has been defined by growth, cultural impact and leadership.