Lucy Gugas

Throughout my career, I’ve used my platform to drive meaningful change. I began in publishing, shaping women’s lifestyle brands, championing representation — from featuring the first plus-size model on the cover of Look to celebrating women over 50 in Woman & Home. I later moved into modelling, creating Elite Model Look as a pathway for women entering the industry. After relocating to Manchester, I led a £1m campaign tackling homelessness through opportunity, not charity. Now Head of Agency at Global, I focus on developing future talent through mentoring, creating lasting impact via my work with NABS, Bloom North & WACL.