Mick Rigby

Mick Rigby is the founder and CEO of Yodel Mobile, the UK’s first app marketing agency and now a global leader in app marketing. A pioneer of app growth, he has spent two decades shaping the discipline, shifting the industry from install-led acquisition to full-funnel performance. Under his leadership, Yodel has become a recognised centre of excellence, producing the next generation of app growth leaders and delivering results for brands including B&Q, UKTV and RHS. His approach is defined by a commitment to long-term client success, people, and using app marketing as a force for both commercial and wider impact.