Asma Humayun

Asma Humayun is a London-based Senior Creative Producer and Director with 18+ years of global experience in digital media and film. She is the founder of Pakistan’s only female-led production house, known for creating bold, award-winning content that champions gender empowerment and drives social change. Her work has been recognised by Cannes Lions, D&AD, The Clios, Mad Stars, and more. Asma excels at leading diverse creative teams and is deeply committed to uplifting women in the industry, pushing the boundaries of storytelling, and using her craft as a force for meaningful, lasting impact.