
Nishita Virkar
Acting Strategic Communications Director, Department of Culture and Tourism Abu Dhabi
Nishita has built a career defined by strategic depth, cultural fluency, and honest counsel, with over 18 years of communications experience across India, Vietnam, and Middle East. Starting as a management trainee at Edelman India, she advanced to lead Brand Practice for Edelman Middle East growing the portfolio by 60% and managing $5M+ revenue. Currently Acting Strategic Communications Director at Department of Culture and Tourism Abu Dhabi, Nishita leads a 20-member team driving corporate, destination communications and external affairs. She shapes Abu Dhabi's global destination story across 27 markets, championing impact and building a team whose rigour defines the work.