Asad Shaykh

Asad Shaykh is a strategist who believes brands earn influence not through noise, but through cultural truth. With over two decades shaping icons like Coca-Cola, Pantene and UNIQLO, he now leads strategy at Grey London, where his work turns social insight into creative advantage. As Marketing Lead for Pride in London's 50th-anniversary — the UK's largest Pride and first 100% queer-made campaign — he helped spark national change with the launch of the first LGBTQI+ coin. A Campaign 40 over 40 alumnus and 2024 Diversity Power List honouree, Asad continues to challenge the industry to create with courage, not caution.