Caroline Parkes

I have (somewhat unfashionably) found what I love and continued running with it throughout my 29-year career. Starting in ‘direct marketing’ with Craik Jones, I quickly found my groove as a fiercely creative planner in a data-driven world. After stints with Proximity and G2, I joined M&C Saatchi’s Central Strategy Unit, leading the LIDA strategy team. I then founded my own consultancy, ColourPop Marketing, delivering strategy and branding projects, where I loved playing at copywriting. Now, as CSO of RAPP, I’m honing my tech and data skills to deliver creativity at scale and inspiring my team to invent the future.

Full profile: https://www.campaignlive.co.uk/article/1790453/campaign-uk-40-40-winners-caroline-parkes-rapp