Cat How

Cat How is founder of How&How‚ a global branding agency based in London and Los Angeles. A former journalist turned designer, she is Jury President of D&AD 2026 and was voted 100 Women to KNOW in America 2025 and 100 Most Influential Creative Leaders 2025. With a focus on purpose and cultural impact in her studio, Cat champions salary transparency and gender pay equality across the industry. Her team is on a mission to liberate ideas the world deserves.