I started my career (20 years ago) as a Performance Planner, in a world of offline channels including DRTV, Doordrops, inserts and press. With the revolution of digital channels, changing the way consumers research and buy brands, I quickly pivoted to learning the intricacies of Search, Display, Social and Video. Incredibly privileged to have a visionary MD who believed in truly integrated planning.
At Wavemaker, I work with amazing clients across a number of sectors. I am responsible for leading digital and data transformation strategies, making the complex simple for our clients, and delivering excellence in everything we activate.