Dominic Thomas-Smith

Dom has spent 22 years doing one thing: building something worth being proud of. He joined Smyle as its first employee and never looked back - growing a start-up into an experiential powerhouse through an obsessive focus on clients, creativity and culture. Strategic acquisitions diversified the business across sport, gaming and communications, culminating in a merge and rebrand to the new Identity - now the UK's largest independent experiential agency, with 250 people and offices spanning the UK, Europe, UAE and US. The numbers? Impressive. The work? Next level. The amazing people behind both are what he's most proud of.