Originally from Argentina, I’m MD of New Macho, the male expertise division of BBD Perfect Storm. With 25 years of experience in marketing to men, including at Unilever where I served as Global Brand Director for Dove Men+Care and Lynx/Axe. I have devoted the last 10 years helping to build a healthier masculinity. I have worked with the likes of the United Nations, PepsiCo and Heinz to provide important industry insights on cultural conversations around masculinity. I also contribute to major media outlets, I am a regular speaker at industry events: AdWeek EU, UNWomen and several universities around the globe.