Fernando Desouches

Originally from Argentina, I’m MD of New Macho, the male expertise division of BBD Perfect Storm. With 25 years of experience in marketing to men, including at Unilever where I served as Global Brand Director for Dove Men+Care and Lynx/Axe. I have devoted the last 10 years helping to build a healthier masculinity. I have worked with the likes of the United Nations, PepsiCo and Heinz to provide important industry insights on cultural conversations around masculinity. I also contribute to major media outlets, I am a regular speaker at industry events: AdWeek EU, UNWomen and several universities around the globe.

Full profile: https://www.campaignlive.co.uk/article/1789592/campaign-uk-40-40-winners-fernando-desouches-bbd-perfect-storm