I’ve been working in digital for 20 years. I began my career as New Media Executive for Capital One and Energy Savings Trust. My tenure at Greenlight pre-dates Google as paid search was in its infancy when I joined as a PPC Campaign Manager in 2004. Within a year, I was promoted to PPC Director, and then again to Director of Paid Media & Data Insights. I led a team of 40+ international paid media experts, performance directors and department heads. In 2021, Greenlight was acquired by Brave Bison. The merger saw me promoted to Managing Director, Performance & SEO.