Helen Calcraft

Founding Partner , Lucky Generals

Helen spent her first decade in advertising at AMV BBDO, and loved every minute.  She graduated from London Business School's Executive MBA program with distinction and then co-founded ad agency MCBD in 1999. The agency won IPA effective agency of the year three times (among many accolades) and created the British public's Ad of the Decade for Hovis.  After a brief stint as Chairman of Dare, Helen opted for start-up life all over again, with Danny Brooke-Taylor and Andy Nairn.  Lucky Generals, founded in 2013, is a creative company for people on a mission. The agency is currently working on some fantastic missions for clients such as Amazon, Co-op, Yorkshire Tea, and Virgin Atlantic. Luckies has been shortlisted for Agency of the Year 6 of the last 7 years. And the partners are finding that the harder they work, the luckier they seem to get.

I will be looking for someone who is an energetic and highly effective champion for our wonderful industry. The winning entrant will demonstrate integrity, ambition, and a commitment to nurturing both creativity and talent; someone who is clearly determined to leave this industry a better, more vibrant, and diverse place than they found it.