VP Marketing Director, Boots
Currently the Marketing Director for Boots she has driven transformation of marketing, using data to drive performance and improve customer experience. Her previous role as Global VP she was responsible for international growth of a portfolio of Health and Beauty brands valued at $600m. Showing adaptability, she has held numerous leadership roles in product development, consumer insights and was the Marketing Director for Boots, Boots Opticians and ROI before moving over to her global role. Helen is a respected marketing executive with expertise in brand, performance marketing, loyalty and customer experience. She sits on the advisory board for Her Spirit.