Joy Dean

Joy Dean

Head of Addressable Attention, Tobii

A force for change in adtech: driving disruptive tech, data and diversity. As a triple graduate with 18 years of industry knowledge - spanning ad ops, mobile, programmatic, and data - to say Joy is a passionate and energetic go-getter is an understatement. Not afraid to pivot, Joy has built entire divisions from the ground up and brought about company-wide change at not one, but five leading adtech companies - Exponential Interactive (now VDX.tv), Widespace (now Azerion), Ogury, InVibes Advertising and Tobii ATTEX - as well as championing industry diversity through various communities including lollipop mentoring, Bloom UK, and MEFA.