Kelaine Blades

Managing Partner, Marketing & Comms, GroupM Nexus

Marketing and its multi-faceted approach has been my mainstay for over 15 years, with expertise in integrated digital, social and content marketing, demand generation and growth marketing. In 2021 I moved to GroupM/Finecast as their UK Head of Marketing where I threw out the rule book and started from scratch to entirely reshape both the marketing structure and strategy - leading to double digit growth within the addressable TV market. This American has certainly embraced London and its media landscape and I’m proud to have forged out a career that has undoubtedly nudged the market a few paces forward.