Kelaine Blades

As Managing Partner, Marketing & Comms at GroupM Nexus, Kelaine is responsible for articulating the brand, products, services and value proposition ensuring they are accurately understood, represented and promoted. Prior to GroupM Nexus, Kelaine was Director of EMEA Marketing at data technology leader, Dynata, where she led marketing strategy across digital multi-channel demand generation, go-to market strategy, pipeline creation and growth marketing. Kelaine also previously held marketing roles at Aimia, Sizmek and Velti driving growth and supporting local markets with PR, digital campaigns, content marketing and events. Kelaine is a keen supporter for gender equality and inclusivity, sitting on the Finecast global DE&I Council, serving as a Bloom mentor and having held several leadership roles within the women's charity, Junior League of London.