Lameya Chaudhury

Lameya Chaudhury is Director of Social Impact at Lucky Generals. Her background spans human rights, tech and behaviour change, so she's developed a healthy scepticism of big promises that don't lead anywhere. She has a tendency to nudge sustainability and ethics out of the "nice to have" column and into the actual brief. Less interested in what brands say, more in what they're prepared to change, she works with teams to turn good intentions into things that hold up in the real world.