Laura Wade

I started my media career delivering content and partnership marketing and soon discovered how cultural relevance was an integral value to my work. This made me realise that the biggest cultural shift in our lifetime was the climate crisis. I proactively pitched sustainability as a business imperative, embarking on the Cambridge Sustainability Leadership course. In 2022 I created the inaugural Head of Sustainability Role and in 2023 won the IAB’s Outstanding Contribution Award for my work within digital decarbonisation. Developing industry-leading initiatives within decarbonising programmatic and working with some of the world's biggest brands to drive the sustainable marketing agenda.