Louise Twycross-Lewis

Head of Insight, PHD

"My career spans 20+ years in media research for media brands and agencies. I’ve worked with fantastic clients including VW, Etsy, Diageo, Chanel, P&G, Nestle and the Royal Navy. I’m proud to have led on award-winning projects including PHD’s Mental Availability, Wavemaker’s Momentum, MEC’s Project Slipstream and IPC’s Origin Panel. 


 At PHD, I lead a team of talented researchers in redefining the role of insights in modern communications planning through innovation and collaboration.


 Beyond the day job, I’m involved in industry initiatives with the MRG, MediaTel, IAB, MRS and IPA, as well as DEI mentoring for Ruebik and MEFA."