Founding Partner, Creative Industry Summit
With 20+ years of experience in marketing communications, I held key roles at top advertising agencies such as Lowe, Grey, Bates, and Synergy. I then created and managed the client servicing department at Animation Advertising before managing the advertising and digital companies of Breakthrough in 2010. In 2014, my partner Naemat Khalil and I founded The Worx, an independent events consultancy, and launched the Creative Industry Summit, now the first and largest platform dedicated to the creative economy in Egypt and the Middle East. In just seven years, we established several innovative platforms and brought international events to Egypt.