Neil Barrie

Co-Founder and Global CEO, TwentyFirstCenturyBrand

After failing as a rock star I got my first ‘job’ at Ingram, a brand strategy masterclass working for the likes of BA and Waitrose. Next a formative ‘new school’ experience leading Strategy at BBH Zag, inventing, launching and raising millions for a new generation of European challenger brands. Ventured to California, becoming CSO of Chiat Day, leading iconic campaigns for the wave of unicorns changing the world, including partnering with Jonathan Mildenhall to turn Airbnb into the world’s most valuable travel brand. Founded 21CB in 2018 to help the world’s the world’s most innovative leaders build iconic brands.

Full profile: